Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
Material type:
Computer fileCopyright date: Harlow, Essex : Pearson, ℗♭2017 [2017]Edition: 7th edition. Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu; 7th editionDescription: 680 pages : illustrations (colour)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781292156163 (ebook)Subject(s): Hospitality industry | Tourism | Marketing | Travel and Tourism | Hotel & catering trades | Sales & marketing | Educational: Citizenship & social education | Hospitality & service industriesGenre/Form: LOC classification: TX911.3.M3 | K68 2017Online access: Open e-book Also available in printed form ISBN 9781292156156Summary: This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing.Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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Electronic publication | Electronic publication | Available |
Includes bibliographical references and index.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing.Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Also available in printed form ISBN 9781292156156
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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