Details for: Digital advertising / › University of West London Library catalogue

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Digital advertising / Andrew McStay.

By: McStay, Andrew, 1975- [author.]Material type: Text

TextPublisher: Basingstoke, Hampshire : Palgrave Macmillan, 2016Edition: 2nd editionDescription: 224 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781137494344 (pbk.) :Subject(s): Digital media | Advertising | Business and Management | Business and ManagementDDC classification: 659.1 Summary: Digital media offers exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theories, concepts and trends in the field.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.144 MAC (Browse shelf(Opens below))	Available		06376908
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.144 MAC (Browse shelf(Opens below))	Available		06376924

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Previous	659.144 INT Internet advertising : theory and research /	659.144 INT Internet advertising : theory and research /	659.144 MAC Digital advertising /	659.144 MAC Digital advertising /	659.144 MAR Online brand communities : using the social web for branding and marketing /	659.144 ONL The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation /	659.15 RUS Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization /	Next

Previous edition: 2010.

Includes bibliographical references and index.

Digital media offers exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theories, concepts and trends in the field.

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