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Foundations of marketing / John Fahy and David Jobber.

By: Fahy, John, 1962-Contributor(s): Jobber, David, 1947-Material type: TextTextPublication details: Maidenhead : McGraw-Hill Higher Education, c2015Edition: 5th editionDescription: xix,358 p. : col. ill., col. ports. ; 27 cmISBN: 9780077167950 (pbk.) :; 0077167953(pbk.) :Subject(s): MarketingDDC classification: 658.8 Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 FAH (Browse shelf(Opens below)) Available 06367305
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 FAH (Browse shelf(Opens below)) Available 06367313
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 FAH (Browse shelf(Opens below)) Available 06367321
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 FAH (Browse shelf(Opens below)) Available 06367348
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 FAH (Browse shelf(Opens below)) Available 06367356
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Previous ed., 2009.

Includes bibliographical references and index.

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

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