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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

By: Wirtz, Jochen [author.]Contributor(s): Lovelock, Christopher H [author.]Material type: TextTextPublisher: New Jersey : World Scientific, [2016]Copyright date: ©2016Edition: 8th editionDescription: xvii, 512 pages : illustrations (black and white, and colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781944659011 (pbk.) :Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- Marketing | Business and Management | Business and ManagementDDC classification: 658.8
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06370543
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06370551
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06370586
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Issued 11/11/2024 06370594
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Issued 11/11/2024 06370578
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06351581
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06351603
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06351751
Total reservations: 0

Includes bibliographical references and index.

Specialized.

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