Details for: Hospitality marketing. › University of West London Library catalogue

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Hospitality marketing.

By: Bowie, David, 1951- [author.]Contributor(s): Buttle, Francis [author.] | Brookes, Maureen [author.] | Mariussen, Anastasia [author.]Material type: Text

TextPublisher: London : Routledge, 2017Edition: 3rd edition. David Bowie, Francis Buttle, Maureen Brookes and Anastasia MariussenDescription: xxiii, 410 pages : illustrations (black and white, and colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138927483 (pbk.) :Subject(s): Hospitality industry -- Marketing | Travel and Tourism | Travel and TourismDDC classification: 647'.0688 Summary: Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	647.0688 BOW (Browse shelf(Opens below))	Available		06584993
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	647.0688 BOW (Browse shelf(Opens below))	Available		06585000
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	647.0688 BOW (Browse shelf(Opens below))	Available		06585035
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	647.0688 BOW (Browse shelf(Opens below))	Issued	25/11/2024	06356443

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Previous edition: Oxford: Elsevier/Butterworth-Heinemann, 2011.

Includes bibliographical references and index.

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.

Specialized.

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