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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, Philip [author.]Contributor(s): Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2016Description: 208 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119341208 (hbk.) :Subject(s): Marketing | Internet marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: Marketing has changed forever this is what comes next is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, it helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06295819
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06295827
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06295835
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Marketing has changed forever this is what comes next is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, it helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.

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