Details for: Marketing strategy & competitive positioning / › University of West London Library catalogue

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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.

By: Hooley, Graham J [author.]Contributor(s): Piercy, Nigel [author.] | Nicoulaud, Brigitte [author.] | Rudd, John M [author.]Material type: Text

TextPublisher: Harlow, England : Pearson, 2017Edition: 6th editionDescription: xv, 569 pages : illustrations (colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292017310 (pbk.) :Subject(s): Marketing -- Management | Business planning | Target marketing | Business and Management | Business and ManagementDDC classification: 658.8'02 Summary: Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 HOO (Browse shelf(Opens below))	Available	06548792
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 HOO (Browse shelf(Opens below))	Available	06551319
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 HOO (Browse shelf(Opens below))	Available	06551327

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Previous edition: 2012.

Includes bibliographical references and index.

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Specialized.

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