Marketing in tourism, hospitality, events and food : a critical approach / Craig Hirst and Richard Tresidder.
Material type:
TextPublisher: Oxford : Goodfellow Publishers Ltd, [2016]Copyright date: ©2016Edition: 2nd editionDescription: 232 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781910158319 (pbk.) :Other title: Cover and spine title: Marketing in food, hospitality, tourism and eventsUniform titles: Marketing in food, hospitality, tourism and events Subject(s): Place marketing | Special events -- Marketing | Food -- Marketing | Travel and Tourism | Travel and TourismDDC classification: 338.4'791 Summary: Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 HIR (Browse shelf(Opens below)) | Available | 06510329 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 HIR (Browse shelf(Opens below)) | Available | 06510337 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 HIR (Browse shelf(Opens below)) | Available | 06510345 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 HIR (Browse shelf(Opens below)) | Available | 06510353 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 HIR (Browse shelf(Opens below)) | Available | 06294200 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 HIR (Browse shelf(Opens below)) | Available | 06294219 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 HIR (Browse shelf(Opens below)) | Available | 06294227 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 HIR (Browse shelf(Opens below)) | Available | 06294243 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 HIR (Browse shelf(Opens below)) | Available | 06294235 |
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| 338.4791 HIR Marketing in tourism, hospitality, events and food : a critical approach / | 338.4791 HIR Marketing in tourism, hospitality, events and food : a critical approach / | 338.4791 HIR Marketing in tourism, hospitality, events and food : a critical approach / | 338.4791 HIR Marketing in tourism, hospitality, events and food : a critical approach / | 338.4791 HOL The business of tourism / | 338.4791 HOL The business of tourism / | 338.4791 HOL The business of tourism / |
Previous edition: published as Marketing in food, hospitality, tourism and events, by Richard Tresidder and Craig Hirst. 2012.
Includes bibliographical references and index.
Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
Specialized.
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