Details for: Marketing in tourism, hospitality, events and food : a critical approach / › University of West London Library catalogue

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Marketing in tourism, hospitality, events and food : a critical approach / Craig Hirst and Richard Tresidder.

By: Hirst, Craig [author.]Contributor(s): Tresidder, Richard [author.] | Tresidder, Richard. Marketing in food, hospitality, tourism and eventsMaterial type: Text

TextPublisher: Oxford : Goodfellow Publishers Ltd, [2016]Copyright date: ©2016Edition: 2nd editionDescription: 232 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781910158319 (pbk.) :Other title: Cover and spine title: Marketing in food, hospitality, tourism and eventsUniform titles: Marketing in food, hospitality, tourism and events Subject(s): Place marketing | Special events -- Marketing | Food -- Marketing | Travel and Tourism | Travel and TourismDDC classification: 338.4'791 Summary: Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.4791 HIR (Browse shelf(Opens below))	Available	06510329
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.4791 HIR (Browse shelf(Opens below))	Available	06510337
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.4791 HIR (Browse shelf(Opens below))	Available	06510345
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.4791 HIR (Browse shelf(Opens below))	Available	06510353
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.4791 HIR (Browse shelf(Opens below))	Available	06294200
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.4791 HIR (Browse shelf(Opens below))	Available	06294219
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.4791 HIR (Browse shelf(Opens below))	Available	06294227
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.4791 HIR (Browse shelf(Opens below))	Available	06294243
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.4791 HIR (Browse shelf(Opens below))	Available	06294235

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Previous edition: published as Marketing in food, hospitality, tourism and events, by Richard Tresidder and Craig Hirst. 2012.

Includes bibliographical references and index.

Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

Specialized.

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