Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
Material type:
TextPublisher: London : KoganPage, 2016Description: xiii, 324 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780749474706 (pbk.) :Subject(s): Electronic commerce -- Management | Internet marketing | Strategic planning | Business and Management | Business and ManagementDDC classification: 658.8'72 Summary: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 KIN (Browse shelf(Opens below)) | Available | 06496970 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 KIN (Browse shelf(Opens below)) | Available | 06497004 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 KIN (Browse shelf(Opens below)) | Available | 06497047 |
Includes bibliographical references and index.
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.
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