Details for: From brand vision to brand evaluation : the strategic process of growing and strengthening brands / › University of West London Library catalogue

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.

By: De Chernatony, L. (Leslie)Material type: Text

TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2010Edition: 3rd editionDescription: xvi, 376 p. : ill. ; 23 cmISBN: 9781856177733 (pbk.) :Subject(s): Brand name products | Trademarks | Product management | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: Presenting the reader with practical applications for brand enhancement, this work offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 CHE (Browse shelf(Opens below))	Available		06319092

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Previous ed.: Oxford: Butterworth-Heinemann, 2006.

Includes bibliographical references and index.

Presenting the reader with practical applications for brand enhancement, this work offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.

Specialized.

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