Advertising research : theory & practice / by Joel J. Davis.
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TextPublication details: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2012Edition: 2nd editionDescription: 608 p. ; 24 cmISBN: 9780132128322 (hbk.) :; 0132128322 (hbk.) :Subject(s): Advertising -- Research -- MethodologyDDC classification: 659.1'072 Summary: 'Advertising Research' provides students with the knowledge and skills they need to be successful advertising professionals in the advertising business.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1072 DAV (Browse shelf(Opens below)) | Available | 06323073 |
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'Advertising Research' provides students with the knowledge and skills they need to be successful advertising professionals in the advertising business.
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