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Here's to your health : fifty years of health and safety advertising and publicity / Ruth Artmonsky & Stella Harpley.

By: Artmonsky, Ruth [author.]Contributor(s): Harpley, Stella [author.]Material type: TextTextPublisher: London : Artmonsky Arts, 2015Description: 128 pages : illustrations (colour) ; 18 x 22 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780957387584 (pbk.) :Subject(s): Advertising -- Health products | Communication in public health | Art and Design | Art and DesignDDC classification: 741.6'7 Summary: People, through the ages, have been bombarded with advice, direction or hard selling on ways to keep safe and sound - some of this underpinned by 'science', some just common sense, and some sheer quackery. 'Here's to Your Health,' with its focus on advertising, covers just a sample of such cajoling taking place in the first half of the 20th century - what to eat and drink, what to wear, what to use, how to behave - or not behave. It is a tale of fashionable fads, human suggestibility and social history.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 741.67 ART (Browse shelf(Opens below)) Available 06284760
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People, through the ages, have been bombarded with advice, direction or hard selling on ways to keep safe and sound - some of this underpinned by 'science', some just common sense, and some sheer quackery. 'Here's to Your Health,' with its focus on advertising, covers just a sample of such cajoling taking place in the first half of the 20th century - what to eat and drink, what to wear, what to use, how to behave - or not behave. It is a tale of fashionable fads, human suggestibility and social history.

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