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Music entrepreneurship / Allan Dumbreck, Gayle McPherson.

By: Dumbreck, Allan [author.]Contributor(s): McPherson, Gayle, 1968- [author.]Material type: TextTextPublisher: London : Bloomsbury Methuen Drama, 2016Description: 240 pages ; 20 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781472525406 (pbk.) :Subject(s): Music trade | EntrepreneurshipDDC classification: 338.4'778 Summary: The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. This book features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4778 DUM (Browse shelf(Opens below)) Available 06435971
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4778 DUM (Browse shelf(Opens below)) Available 06435998
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4778 DUM (Browse shelf(Opens below)) Available 06436005
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The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. This book features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies.

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