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Guide to producing a fashion show / Judith C. Everett, Kristen K. Swanson.

By: Everett, Judith C [author.]Contributor(s): Swanson, Kristen K [author.]Material type: Text

TextPublisher: New York : Fairchild Books, 2013Edition: 3rd editionDescription: xvi, 303 pages, 16 pages of plates : illustrations (black and white, and colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781501310140 (pbk.) :Subject(s): Fashion shows -- Management | Business and Management | Business and ManagementDDC classification: 659.1'52 Summary: 'Guide to Producing a Fashion Show' is the definitive source of information for anyone interested in fashion show production - from an informal affair to a large, complex event. This edition brings the text up to date with current examples from the fashion industry and an overview of the function of a fashion show as a promotional tool for a range of markets.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.152 EVE (Browse shelf(Opens below))	Available		06438474
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.152 EVE (Browse shelf(Opens below))	Available		06442064

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Previous	659.144 MAR Online brand communities : using the social web for branding and marketing /	659.144 ONL The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation /	659.15 RUS Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization /	659.152 EVE Guide to producing a fashion show /	659.152 EVE Guide to producing a fashion show /	659.152 SCH There's no business that's not show business : marketing in an experience culture /	659.152 SCH There's no business that's not show business : marketing in an experience culture /	Next

Previous edition: 2003.

Includes bibliographical references and index.

'Guide to Producing a Fashion Show' is the definitive source of information for anyone interested in fashion show production - from an informal affair to a large, complex event. This edition brings the text up to date with current examples from the fashion industry and an overview of the function of a fashion show as a promotional tool for a range of markets.

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