Contemporary strategy analysis : text and cases / Robert M. Grant.
Material type:
TextPublisher: Chichester, West Sussex : Wiley, [2016]Copyright date: ©2016Edition: 9th edition; 9th editionDescription: xvi, 758 pages : illustrations (colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781119120841 (pbk.) :Subject(s): Strategic planning | Strategic planning -- Case studies | Business planning | Business planning -- Case studies | Business and Management | Business and ManagementDDC classification: 658.4'012 Summary: Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
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| 658.4012 GRA Contemporary strategy analysis : text and cases / | 658.4012 GRA Contemporary strategy analysis : text and cases / | 658.4012 GRA Contemporary strategy analysis : text and cases / | 658.4012 GRA Contemporary strategy analysis : text and cases / | 658.4012 GRA Contemporary strategy analysis : text and cases / | 658.4012 GRA Contemporary strategy analysis : text and cases / | 658.4012 GRA Contemporary strategy analysis : text and cases / |
Previous edition: 2013.
Includes bibliographical references and index.
Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
Specialized.
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