Image from Google Jackets

Entrepreneurship for the creative and cultural industries / Bonita M. Kolb.

By: Kolb, Bonita M [author.]Material type: TextTextSeries: Mastering management in the creative and cultural industriesPublisher: London : Routledge, 2015Description: viii, 228 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138019546 (pbk.) :Subject(s): Arts -- Management | Cultural industries -- Management | Entrepreneurship | Arts -- Marketing | Art and Design | Art and DesignDDC classification: 700.6'8 Summary: Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. 'Entrepreneurship for the Creative and Cultural Industries' will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 700.68 KOL (Browse shelf(Opens below)) Issued 23/09/2024 06422551
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 700.68 KOL (Browse shelf(Opens below)) Available 06428932
Total reservations: 0

Includes bibliographical references and index.

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. 'Entrepreneurship for the Creative and Cultural Industries' will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.

Specialized.

There are no comments on this title.

to post a comment.