Emerging markets : strategies for competing in the global value chain / Robert Grosse.
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TextPublisher: London : KoganPage, 2016Description: viii, 261 pages : illustrations (black and white), maps (black and white) ; 24 cmContent type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 9780749474492 (pbk.) :Subject(s): Competition, International | International business enterprisesDDC classification: 658'.049 Summary: Packed with in-depth case studies of multinationals from both sides of emerging markets, including Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA, 'Emerging Markets' is essential reading for anyone wanting to understand the new competitive landscape and how to maximise their business opportunities there.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.049 GRO (Browse shelf(Opens below)) | Available | 06407838 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.049 GRO (Browse shelf(Opens below)) | Available | 06410928 |
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Includes bibliographical references and index.
Packed with in-depth case studies of multinationals from both sides of emerging markets, including Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA, 'Emerging Markets' is essential reading for anyone wanting to understand the new competitive landscape and how to maximise their business opportunities there.
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