Details for: Identifying hidden needs : creating breakthrough products / › University of West London Library catalogue

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Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, Ursula Koners.

By: Goffin, KeithContributor(s): Lemke, Fred | Koners, UrsulaMaterial type: Text

TextPublication details: Basingstoke : Palgrave Macmillan, 2010Description: 256 p. : ill. ; 24 cmISBN: 9780230219762 (hbk.) :; 0230219764 (hbk.) :Subject(s): Marketing research | New productsDDC classification: 658.8'3 Summary: The main reason new products fail is that they are too similar to existing market offerings. This book shows how to conduct successful market research and unveil the customers' hidden needs.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.83 GOF (Browse shelf(Opens below))	Available		06405673

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Previous	658.83 FAR Key marketing metrics : the 50+ metrics every manager needs to know /	658.83 FAR Key marketing metrics : the 50+ metrics every manager needs to know /	658.83 FOC Focus groups : supporting effective product development /	658.83 GOF Identifying hidden needs : creating breakthrough products /	658.83 GOR Qualitative market research : a practitioner's and buyer's guide /	658.83 HAG Do your own market research /	658.83 HAG Market research in practice : an introduction to gaining greater market insight.	Next

The main reason new products fail is that they are too similar to existing market offerings. This book shows how to conduct successful market research and unveil the customers' hidden needs.

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