Image from Google Jackets

Creating and marketing new products and services / Rosanna Garcia.

By: Garcia, Rosanna [author.]Material type: TextTextPublisher: Boca Raton : Auerbach, 2014Description: 431 pages : illustrations (black and white) ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781482203608 (hbk.) :Subject(s): New products | New products -- Marketing | Marketing research | Product design | Business and Management | Business and ManagementDDC classification: 658.5'75 Summary: This title teaches the key business and marketing principles necessary to understand how to successfully design and launch new products and services into an international market place. There is an emphasis on marketing research techniques that can help a firm identify the voice of the customer and incorporate these findings into the new product development process.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.5 GAR (Browse shelf(Opens below)) Available 06293832
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.5 GAR (Browse shelf(Opens below)) Available 06295886
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.5 GAR (Browse shelf(Opens below)) Available 06295894
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.5 GAR (Browse shelf(Opens below)) Available 06295908
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.5 GAR (Browse shelf(Opens below)) Available 06407420
Total reservations: 0

This title teaches the key business and marketing principles necessary to understand how to successfully design and launch new products and services into an international market place. There is an emphasis on marketing research techniques that can help a firm identify the voice of the customer and incorporate these findings into the new product development process.

Specialized.

There are no comments on this title.

to post a comment.