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Fashion promotion in practice / Jon Cope and Dennis Maloney.

By: Cope, Jon [author.]Contributor(s): Maloney, Dennis (Fashion writer) [author.]Material type: TextTextSeries: Required reading range. Course readerPublisher: London : Fairchild Books, 2016Description: 216 pages : illustrations (black and white, and colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781472568922 (pbk.) :Subject(s): Advertising -- Fashion | Sales promotion | Fashion merchandising | Business and Management | Business and ManagementDDC classification: 659.1'974692 Summary: Offering crucial insights into the how and why of promotional practice, this go-to guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations and campaign planning and evaluation. It also explores the key technologies, events and activities that have shaped each practice, and includes exercises, case studies and interviews with major industry professionals.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.197469 COP (Browse shelf(Opens below)) Available 06391389
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.197469 COP (Browse shelf(Opens below)) Available 06459595
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.197469 COP (Browse shelf(Opens below)) Available 06707327
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.197469 COP (Browse shelf(Opens below)) Available 06707378
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.197469 COP (Browse shelf(Opens below)) Available 06799787
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Includes bibliographical references and index.

Offering crucial insights into the how and why of promotional practice, this go-to guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations and campaign planning and evaluation. It also explores the key technologies, events and activities that have shaped each practice, and includes exercises, case studies and interviews with major industry professionals.

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