Fundraising management : analysis, planning and practice / Adrian Sargeant and Elaine Jay.
Material type:
TextPublisher: London : Routledge, 2014Edition: 3rd editionDescription: 456 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415831581 (pbk.) :Subject(s): Fund raising -- ManagementDDC classification: 658.1'5224 Summary: Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning, and implementation.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.15224 SAR (Browse shelf(Opens below)) | Available | 06266649 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.15224 SAR (Browse shelf(Opens below)) | Available | 06395929 |
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| 658.15224 MAC How to write a business plan / | 658.15224 MAR Crowdfunding : the corporate era / | 658.15224 MAR Crowdfunding : the corporate era / | 658.15224 SAR Fundraising management : analysis, planning and practice / | 658.15224 SAR Fundraising management : analysis, planning and practice / | 658.15224 SPI Crowdfunding : the next big thing : money-raising secrets of the digital age / | 658.15224 SPI Crowdfunding : the next big thing : money-raising secrets of the digital age / |
Previous edition: 2010.
Includes bibliographical references and index.
Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning, and implementation.
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