Writing music for commercials : television, radio, and new media / Michael Zager.
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TextPublisher: Lanham : Rowman & Littlefield Publishers, 2015Edition: 3rd editionDescription: 262 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9780810884106 (pbk.) :Subject(s): Music in advertising -- Instruction and study | Television advertising | Radio advertising | Internet advertisingDDC classification: 781.5'413 Summary: In 'Writing Music for Commercials', professor, composer, arranger and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 781.5413 ZAG (Browse shelf(Opens below)) | Available | 06258573 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 781.5413 ZAG (Browse shelf(Opens below)) | Available | 06393020 |
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In 'Writing Music for Commercials', professor, composer, arranger and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business.
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