Marketing : real people, real decisions / Solomon, Marshall, Stuart, Barnes, Mitchell.
Material type:
TextPublisher: Harlow, England : Pearson, 2013Edition: Second European editionDescription: xxvi, 632 pages : illustrations (black and white, and colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780273758167 (pbk.) :Subject(s): Marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: Imagine you are Dr Steve Perry, Commercial Director of Visa Europe - the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Paralympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?Other editions: 3rd European edition
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 SOL (Browse shelf(Opens below)) | Available | 06247377 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 SOL (Browse shelf(Opens below)) | Available | 06247385 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 SOL (Browse shelf(Opens below)) | Available | 06247393 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 SOL (Browse shelf(Opens below)) | Available | 06247407 |
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| 658.8 SOC Social media marketing : a strategic approach, | 658.8 SOC Social media marketing : a strategic approach, | 658.8 SOL Marketing : real people, real choices. | 658.8 SOL Marketing : real people, real decisions / | 658.8 SOL Marketing : real people, real decisions / | 658.8 SOL Marketing : real people, real decisions / | 658.8 SOL Marketing : real people, real decisions / |
Previous edition: 2009.
Includes bibliographical references and index.
Imagine you are Dr Steve Perry, Commercial Director of Visa Europe - the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Paralympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?
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