The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
Material type:
TextSeries: Routledge interpretive marketing researchPublication details: London : Routledge, 2003Description: xx, 330 p. : ill. ; 24 cmISBN: 9780415316170 (pbk.) :; 0415316170 (pbk.) :Subject(s): Consumer behavior | Consumers -- ResearchDDC classification: 658.8'342 Summary: In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 WHY (Browse shelf(Opens below)) | Issued | 11/11/2024 | 06249582 | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 WHY (Browse shelf(Opens below)) | Available | 06249590 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 WHY (Browse shelf(Opens below)) | Available | 06249604 |
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Originally published: 2000.
Includes bibliographical references and index.
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
Specialized.
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