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The innovation book : how to manage ideas and execution for outstanding results / Max Mckeown.

By: Mckeown, Max [author.]Material type: TextTextPublisher: Harlow, England : Pearson, 2014Description: xxxv, 258 pages : illustrations (black and white) ; 22 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292011905 (pbk.) :Subject(s): Organizational change | Creative ability in business | Business and Management | Business and ManagementDDC classification: 658.4'063 Summary: 'The Innovation Book' is your roadmap to creating powerful innovations that deliver success in a competitive world. With a practical bite-size format, it will help you tackle the really important challenges and seize the most valuable opportunities.

Includes bibliographical references and index.

'The Innovation Book' is your roadmap to creating powerful innovations that deliver success in a competitive world. With a practical bite-size format, it will help you tackle the really important challenges and seize the most valuable opportunities.

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