Image from Google Jackets

Strategic public relations management : planning and managing effective communication campaigns / Erica Weintraub Austin and Bruce E. Pinkleton.

By: Austin, Erica Weintraub [author.]Contributor(s): Pinkleton, Bruce E [author.]Material type: TextTextSeries: Routledge communication seriesPublisher: London : Routledge, 2015Edition: 3rd editionDescription: 1 volume : illustrationsContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415517690 (pbk.) :Subject(s): Public relations -- Management | Strategic planning | Business and Management | Business and ManagementDDC classification: 659.2 Summary: The authors help readers move from a tactical public-relations approach to a strategic management style. The text demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.2 AUS (Browse shelf(Opens below)) Available 06247334
Total reservations: 0

Includes bibliographical references and index.

The authors help readers move from a tactical public-relations approach to a strategic management style. The text demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Specialized.

There are no comments on this title.

to post a comment.