Decoded : the science behind why we buy / Phil Barden.
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TextPublication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2013Description: 212 pISBN: 9781118345603 (hbk.) :Subject(s): Consumer behavior | Consumer behavior -- Psychological aspects | Business and ManagementDDC classification: 658.8'342 Summary: Phil Barden shows how the hidden levels of consumption work, and what happens in the brain when we decide on a particular product. The secret codes of products are unlocked using the latest findings from neuro-psychology. We discover why we buy them and how we use them. The author shows how relevance, differentiation and credibility in the marketing of products can be significantly raised.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 BAR (Browse shelf(Opens below)) | Available | 06492010 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 BAR (Browse shelf(Opens below)) | Available | 06492029 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 BAR (Browse shelf(Opens below)) | Available | 06492037 |
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| 658.8342 BAG The social psychology of consumer behaviour / | 658.8342 BAR Decoded : the science behind why we buy / | 658.8342 BAR Decoded : the science behind why we buy / | 658.8342 BAR Decoded : the science behind why we buy / | 658.8342 BLY Consumer behaviour / | 658.8342 BOW Shopping with Freud / | 658.8342 BOW Shopping with Freud / |
Phil Barden shows how the hidden levels of consumption work, and what happens in the brain when we decide on a particular product. The secret codes of products are unlocked using the latest findings from neuro-psychology. We discover why we buy them and how we use them. The author shows how relevance, differentiation and credibility in the marketing of products can be significantly raised.
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