Creating powerful brands in consumer, service and industrial markets.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2010Edition: 4th edition. Leslie De Chernatony, Malcolm McDonald, Elaine WallaceDescription: 496 p. ; 23 cmISBN: 9781856178495 (pbk.) :; 1856178498 (pbk.) :Subject(s): Brand name products | Product management | Business and ManagementDDC classification: 658.8'27 Summary: 'Creating Powerful Brands' cuts through the mystery surrounding branding and the confusion regarding it as a promotional tool. The authors show how to develop brand strategies for long-term corporate growth.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 CHE (Browse shelf(Opens below)) | Available | 06254977 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 CHE (Browse shelf(Opens below)) | Available | 06254985 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 CHE (Browse shelf(Opens below)) | Available | 06255000 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 CHE (Browse shelf(Opens below)) | Available | 06246087 |
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Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
Includes bibliographical references and index.
'Creating Powerful Brands' cuts through the mystery surrounding branding and the confusion regarding it as a promotional tool. The authors show how to develop brand strategies for long-term corporate growth.
Specialized.
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