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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.

By: Wirtz, Jochen [author.]Contributor(s): Lovelock, Christopher H [author.]Material type: TextTextPublisher: Harlow, England : Pearson, [2018]Copyright date: ©2018Edition: 3rd editionDescription: 670 pages : illustrations (black and white, and colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292089959 (pbk.) :Subject(s): Service industries -- Marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: 'Essentials of Services Marketing' is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06570461
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06570488
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06570496
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06570518
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 WIR (Browse shelf(Opens below)) Available 06570526
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Includes bibliographical references and index.

'Essentials of Services Marketing' is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

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