Details for: Essentials of services marketing / › University of West London Library catalogue

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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.

By: Wirtz, Jochen [author.]Contributor(s): Lovelock, Christopher H [author.]Material type: Text

TextPublisher: Harlow, England : Pearson, [2018]Copyright date: ©2018Edition: 3rd editionDescription: 670 pages : illustrations (black and white, and colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292089959 (pbk.) :Subject(s): Service industries -- Marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: 'Essentials of Services Marketing' is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 WIR (Browse shelf(Opens below))	Available	06570461
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 WIR (Browse shelf(Opens below))	Available	06570488
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 WIR (Browse shelf(Opens below))	Available	06570496
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 WIR (Browse shelf(Opens below))	Available	06570518
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 WIR (Browse shelf(Opens below))	Available	06570526

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Includes bibliographical references and index.

'Essentials of Services Marketing' is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.