Marketing fashion : strategy, branding and promotion / Harriet Posner.
Material type:
TextPublisher: London : Laurence King Publishing, 2015Edition: 2nd editionDescription: 240 pages : illustrations (black and white, and colour) ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780675664 (pbk.) :Subject(s): Fashion merchandising | Fashion merchandising -- Case studies | Beauty and Fashion | Beauty and FashionDDC classification: 391'.00688 Summary: 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 391.00688 POS (Browse shelf(Opens below)) | Available | 06764215 |
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| 391.00687 GOW Fashion buying / | 391.00688 FAS Fashion marketing / | 391.00688 LEA Fashion marketing communications / | 391.00688 POS Marketing fashion : strategy, branding and promotion / | 391.00688 POS Marketing fashion : strategy, branding and promotion / | 391.00688 POS Marketing fashion : strategy, branding and promotion / | 391.00721 KAW Doing research in fashion and dress : an introduction to qualitative methods / |
Previous edition: 2011.
Includes bibliographical references and index.
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
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