Marketing fashion : strategy, branding and promotion / Harriet Posner.
Material type:
TextPublisher: London : Laurence King Publishing, 2015Edition: 2nd editionDescription: 240 pages : illustrations (black and white, and colour) ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780675664 (pbk.) :Subject(s): Fashion merchandising | Fashion merchandising -- Case studies | Beauty and Fashion | Beauty and FashionDDC classification: 391'.00688 Summary: 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 391.00688 POS (Browse shelf(Opens below)) | Available | 06764215 |
Total reservations: 0
Browsing Paul Hamlyn Library shelves, Shelving location: Floor 1 Close shelf browser (Hides shelf browser)
Previous edition: 2011.
Includes bibliographical references and index.
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
Specialized.
There are no comments on this title.
Log in to your account to post a comment.