Advertising menswear : masculinity and fashion in the British media since 1945 / Paul Jobling.
Material type:
TextSeries: Dress and fashion researchPublisher: London : Bloomsbury Academic, 2015Description: xiv, 254 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781474254465 (pbk.) :Subject(s): Advertising -- Men's clothing -- Great Britain -- History -- 20th century | Business and Management | Business and ManagementDDC classification: 659.1'9687'08110941 Summary: In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the 20th century.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.19687 JOB (Browse shelf(Opens below)) | Available | 06218504 |
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| 659.1966855 RIN The language of cosmetics advertising / | 659.196797 VAK Smoke signals : 100 years of tobacco advertising / | 659.19687 JOB Man appeal : advertising, modernism and men's wear / | 659.19687 JOB Advertising menswear : masculinity and fashion in the British media since 1945 / | 659.197469 COP Fashion promotion in practice / | 659.197469 COP Fashion promotion in practice / | 659.197469 COP Fashion promotion in practice / |
Originally published: 2014.
Includes bibliographical references and index.
In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the 20th century.
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