Details for: Questionnaire design : how to plan, structure and write survey material for effective market research / › University of West London Library catalogue

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Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

By: Brace, Ian, 1949- [author.]Contributor(s): Market Research SocietyMaterial type: Text

TextSeries: Market research in practicePublisher: London : KoganPage, 2013Edition: 3rd editionDescription: 288 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780749467791 (pbk.) :Subject(s): Marketing research -- Methodology | Questionnaires -- Design | Business and Management | Business and ManagementDDC classification: 658.8'3 Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.83 BRA (Browse shelf(Opens below))	Available		06223281
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.83 BRA (Browse shelf(Opens below))	Available		06223303

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Published in association with the Market Research Society.

Previous edition: 2008.

Includes bibliographical references and index.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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