Details for: Record label marketing : how music companies brand and market artists in the digital era. › University of West London Library catalogue

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Record label marketing : how music companies brand and market artists in the digital era.

By: Macy, Amy [author.]Contributor(s): Rolston, Clyde [author.] | Allen, Paul, 1946- [author.] | Hutchison, Thomas W. (Thomas William) [author.] | Hutchison, Thomas W. (Thomas William). Record label marketing. 2nd editionMaterial type: Text

TextPublisher: New York : Focal Press, 2016Edition: 3rd edition. Amy Macy, Clyde Rolston, Paul Allen, and Tom HutchisonDescription: xx, 471 pages : illustrations (black and white), map (black and white) ; 24 cmContent type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 9780415715140 (pbk.) :Subject(s): Music trade | Sound recordings -- Marketing | Music | MusicDDC classification: 780.6'88 Summary: This is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. The book addresses classic marketing concepts while providing examples that are grounded in industry practice.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	780.688 MAC (Browse shelf(Opens below))	Available		06407757
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	780.688 MAC (Browse shelf(Opens below))	Available		06250211

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Previous edition: published by Tom Hutchison, Amy Macy, Paul Allen. 2010.

Includes bibliographical references and index.

This is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. The book addresses classic marketing concepts while providing examples that are grounded in industry practice.

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