Understanding media economics / Gillian Doyle.
Material type:
TextPublisher: Los Angeles : SAGE, 2013Edition: 2nd editionDescription: xii, 216 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781412930772 (pbk.) :; 9781412930765 (hbk.) :Subject(s): Mass media -- Economic aspects | Industry | IndustryDDC classification: 338.4'330223 Summary: Explaining the basic concepts relevant to the study of media economics, Gillian Doyle considers the key industrial questions facing the media industries whilst relating economic theory to media business practices.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Reference book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4330223 DOY (Browse shelf(Opens below)) | Not for loan | 06215602 |
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| 338.43001 TIR The theory of corporate finance / | 338.43001 TIR The theory of corporate finance / | 338.43001 TIR The theory of corporate finance / | 338.4330223 DOY Understanding media economics / | 338.433621 ECO Economic evaluation in health care : merging theory with practice / | 338.433621 ECO Economic evaluation in health care : merging theory with practice / | 338.433621 ECO Economic evaluation in health care : merging theory with practice / |
Previous edition: 2002.
Includes bibliographical references and index.
Explaining the basic concepts relevant to the study of media economics, Gillian Doyle considers the key industrial questions facing the media industries whilst relating economic theory to media business practices.
Specialized.
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