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Event portfolio planning and management : a holistic approach / Vassilios Ziakas.

By: Ziakas, Vassilios [author.]Material type: TextTextSeries: Routledge advances in event research seriesPublisher: London : Routledge, 2014Description: xii, 217 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415526715 (hbk.) :Subject(s): Special events -- Planning | Special events -- Management | City promotion -- Management | Customs and Folklore | Customs and FolkloreDDC classification: 394.2'068 Summary: Cities and regions around the world increasingly capitalise on a series of events aimed at optimising their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book explores how managers and host communities can synergise sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes.
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Includes bibliographical references and index.

Cities and regions around the world increasingly capitalise on a series of events aimed at optimising their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book explores how managers and host communities can synergise sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes.

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