Writing for multimedia and the Web : a practical guide to content development for interactive media / Timothy Garrand.
Material type:
TextPublication details: Amsterdam ; London : Focal, 2006Edition: 3rd editionDescription: xxxiv, 478 p. : illISBN: 9780080474861 (ebook)Subject(s): Interactive multimedia -- Authorship | Web sites -- Design | Computers and IT | Films, cinema | Writing & editing guides | Internet guides & online services | Graphical & digital media applicationsGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780240808222Summary: 'Writing for Multimedia and the Web' describes how to write informational programs and stories. Some of the most successful CD-ROMs and World Wide Web programs are analysed and documented along with extensive script samples. Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.New Sections and Completely Updated Chapters:*Writing a corporate web site: T. Rowe Price*Creating blogs and podcasts*Web writing tips from usability experts*Optimizing text for web search engines*Defining the user with use cases and user scenarios*Dealing with web editors*Software for organizing and writing interactive media content*Script formats for all types of multimedia and web projects*Writing careers
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Electronic publication | Electronic publication | Available |
Previous ed.: 2001.
CD-ROM in back pocket.
Includes bibliographical references and index.
'Writing for Multimedia and the Web' describes how to write informational programs and stories. Some of the most successful CD-ROMs and World Wide Web programs are analysed and documented along with extensive script samples. Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.New Sections and Completely Updated Chapters:*Writing a corporate web site: T. Rowe Price*Creating blogs and podcasts*Web writing tips from usability experts*Optimizing text for web search engines*Defining the user with use cases and user scenarios*Dealing with web editors*Software for organizing and writing interactive media content*Script formats for all types of multimedia and web projects*Writing careers
Also available in printed form ISBN 9780240808222
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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