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Event planning and management : a practical handbook for PR and events professionals / Ruth Dowson & David Bassett.

By: Dowson, Ruth [author.]Contributor(s): Bassett, David, 1975- [author.] | Chartered Institute of Public Relations [associated with work.]Material type: TextTextSeries: PR in practicePublisher: London : KoganPage, 2015Description: xv, 310 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780749471392 (pbk.) :Subject(s): Public relations | Special events -- Management | Business and Management | Business and ManagementDDC classification: 659.2 Summary: The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2 DOW (Browse shelf(Opens below)) Available 06206069
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2 DOW (Browse shelf(Opens below)) Available 06206077
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2 DOW (Browse shelf(Opens below)) Available 06206743
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2 DOW (Browse shelf(Opens below)) Available 06206751
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2 DOW (Browse shelf(Opens below)) Available 06206778
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2 DOW (Browse shelf(Opens below)) Available 06432522
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2 DOW (Browse shelf(Opens below)) Available 06432530
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2 DOW (Browse shelf(Opens below)) Available 06432549
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2 DOW (Browse shelf(Opens below)) Available 06432557
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2 DOW (Browse shelf(Opens below)) Available 06432565
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At head of title: CIPR.

Includes bibliographical references and index.

The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.

Specialized.

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