Image from Google Jackets

Marketing and designing the tourist experience / by Isabelle Frochot, Wided Batat.

By: Frochot, IsabelleContributor(s): Batat, WidedMaterial type: TextTextPublication details: Oxford : Goodfellow, 2013Description: 256 p. ; 25 cmISBN: 9781908999450 (hbk.) :; 9781908999467 (pbk.) :; 9781908999474 (ebook) :Subject(s): Tourism -- Management | Tourism -- Marketing | Place marketing | Travel and TourismDDC classification: 338.4'791'068 Summary: The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791068 FRO (Browse shelf(Opens below)) Available 06203051
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791068 FRO (Browse shelf(Opens below)) Available 06203078
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791068 FRO (Browse shelf(Opens below)) Available 06203086
Total reservations: 0

The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

Specialized.

There are no comments on this title.

to post a comment.