Kiss & sell : writing for advertising / Robert Sawyer.
Material type:
TextPublication details: Lausanne ; Worthing : AVA Academia, 2011Edition: Rev. edDescription: 184 p. : ill. (some col.) ; 30 cmISBN: 9782940373468 (pbk.) :; 2940373469 (pbk.) :Subject(s): Advertising copy | Business and ManagementDDC classification: 659.1'32 Summary: This work explores all aspects of copywriting to uncover the qualities necessary to fulfil the sole task of the copywriter - to empty store shelves of products.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.132 SAW (Browse shelf(Opens below)) | Available | 06183565 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.132 SAW (Browse shelf(Opens below)) | Available | 06183573 |
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Previous ed.: 2005.
Includes bibliographical references and index.
This work explores all aspects of copywriting to uncover the qualities necessary to fulfil the sole task of the copywriter - to empty store shelves of products.
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