Brand.new.
Material type:
TextPublication details: London : V&A, 2001Description: 224 p. : ill. (chiefly col.), facsims. (some col.), ports. ; 29 cmISBN: 9781851773244 (pbk.) :; 185177324X (pbk.) :Subject(s): Brand name products | Consumption (Economics) -- Social aspectsDDC classification: 658.8'27 Summary: Published to coincide with a major V&A exhibition, this work takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st-century.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 BRA (Browse shelf(Opens below)) | Available | 06204201 |
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| 658.827 BRA Brand new brand thinking : brought to life by 11 experts who do / | 658.827 BRA Brand new brand thinking : brought to life by 11 experts who do / | 658.827 BRA Brands : an international review / | 658.827 BRA Brand.new. | 658.827 BRA Brand valuation : establishing a true and fair view / | 658.827 BRA Branding : a key marketing tool / | 658.827 BUR Identity-based brand management : fundamentals - strategy - implementation - controlling. |
Originally published: 2000.
Editor, Jane Pavitt.
Includes bibliographical references (p. 217-219) and index.
Published to coincide with a major V&A exhibition, this work takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st-century.
Specialized.
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