The art of the pitch : persuasion and presentation skills that win business / Peter Coughter.
Material type:
TextPublication details: New York ; Basingstoke : Palgrave Macmillan, 2012Description: x, 240 p. ; 25 cmISBN: 9780230120518 (hbk.) :Subject(s): Business presentations | Persuasion (Psychology) | Business and ManagementDDC classification: 658.4'52 Summary: Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.452 COU (Browse shelf(Opens below)) | Available | 06338933 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.452 COU (Browse shelf(Opens below)) | Available | 06338941 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.452 COU (Browse shelf(Opens below)) | Available | 06171796 |
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"An Advertising Age book."
Includes bibliographical references and index.
Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Specialized.
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