Creativity in public relations / Andy Green.
Material type:
TextSeries: PR in practice seriesPublication details: London : Kogan Page, 2010Edition: 4th editionDescription: xiii, 255 p. : illISBN: 9780749458713 (ebook)Subject(s): Public relations | Creative ability in business | Business and Management | Public relations | Cognition & cognitive psychologyGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780749456504Summary: The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation. Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
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E-book
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Electronic publication | Electronic publication | Available |
Published in association with the Chartered Institute of Public Relations.
Previous ed.: 2007.
Includes bibliographical references and index.
The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation. Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Also available in printed form ISBN 9780749456504
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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