Tourism and hospitality marketing : a global perspective / Simon Hudson.
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TextPublication details: Los Angeles, Calif. ; London : SAGE, 2008Description: xv, 467 p. : ill., map, ports. ; 24 cmISBN: 9781412946865 (hbk.) :; 1412946867 (hbk.) :; 9781412946872 (pbk.) :; 1412946875 (pbk.) :Subject(s): Tourism -- Marketing | Hospitality industry -- MarketingDDC classification: 338.4'7910688 Summary: This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 HUD (Browse shelf(Opens below)) | Available | 06171621 |
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| 338.4791068 HOW Managing the tourist destination / | 338.4791068 HOW Managing the tourist destination / | 338.4791068 HUD Tourism and hospitality marketing : a global perspective / | 338.4791068 HUD Tourism and hospitality marketing : a global perspective / | 338.4791068 HUM Human resource management : international perspectives in hospitality and tourism / | 338.4791068 HUM Human resource management : international perspectives in hospitality and tourism / | 338.4791068 HUM Human resource management : international perspectives in hospitality and tourism / |
Includes bibliographical references and index.
This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer.
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