Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom.
Material type:
TextPublication details: London : Kogan Page, 2010Edition: 2nd editionDescription: x, 175 p. : ill. ; 22 cmISBN: 9780749460570 (pbk.) :; 0749460571 (pbk.) :Subject(s): Brand name products | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensation | Consumer behavior | Business and ManagementDDC classification: 658.8'27 Summary: That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 LIN (Browse shelf(Opens below)) | Available | 06184863 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 LIN (Browse shelf(Opens below)) | Available | 06184871 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 LIN (Browse shelf(Opens below)) | Available | 06184901 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 LIN (Browse shelf(Opens below)) | Available | 06184928 |
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Previous ed.: 2005.
Includes bibliographical references and index.
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.
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