Web marketing for the music business / Tom Hutchison.
Material type:
TextPublication details: Burlington, MA : Focal Press, 2013Edition: 2nd editionDescription: xii, 292 p. : ill. ; 24 cmISBN: 9780240823706 (paper back)Subject(s): Music trade | Internet marketingDDC classification: 781.34068/8 LOC classification: ML3790 | .H986 2013
Contents:
Development of music marketing on the internet State of the market Overall music marketing strategy Domains and hosts : nuts and bolts Creating the web site HTML and scripts Optimizing and monitoring your web site to increase traffic Audio and video for your web site E-commerce and financial transactions Finding your market Successful promotion on the web Social networking sites Professional, legal, and ethical issues Mobile media Mobile music marketing.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 780.688 HUT (Browse shelf(Opens below)) | Available | 06159680 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 780.688 HUT (Browse shelf(Opens below)) | Available | 06162576 |
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Includes index.
Development of music marketing on the internet State of the market Overall music marketing strategy Domains and hosts : nuts and bolts Creating the web site HTML and scripts Optimizing and monitoring your web site to increase traffic Audio and video for your web site E-commerce and financial transactions Finding your market Successful promotion on the web Social networking sites Professional, legal, and ethical issues Mobile media Mobile music marketing.
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