Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextPublisher: Harlow, England : Pearson, 2015Edition: 6th editionDescription: xxxi, 680 pages : illustrations (colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780273786542 (pbk.) :Subject(s): Electronic commerce | Business enterprises -- Computer networks | Business and Management | Business and ManagementDDC classification: 658.8'72 Summary: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 CHA (Browse shelf(Opens below)) | Available | 06530567 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 CHA (Browse shelf(Opens below)) | Available | 06253407 | |||
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Ruskin College Library | Ruskin College Library | 658.05 CHA (Browse shelf(Opens below)) | Available | R56881F0085 |
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Includes bibliographical references and index.
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
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