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International business : the challenges of globalization.

By: Wild, John J [author.]Contributor(s): Wild, Kenneth L [author.]Material type: TextTextPublisher: Boston : Pearson, 2015Edition: 8th edition. John J. Wild, Kenneth L. Wild; 8th editionDescription: 464 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292095042 (pbk.) :Subject(s): International business enterprises -- Management | International trade | GlobalizationDDC classification: 658'.049 Summary: Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.049 WIL (Browse shelf(Opens below)) Available 06215246
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Previous edition: 2014.

Includes bibliographical references and index.

Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.

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